Entrepreneurs must overcome their fear of failure by confronting problems immediately and by following some basic principles. They must understand the needs of their existing customers while concurrently considering the types of customers they want to attract. They must not be afraid to ask for help, whether it is through IT support to create a virtual presence or to help with the financial side of the company. They need to hire employees to help with the daily operation of the business when needed and train their new hires if they are going to keep them. They must remember their business must have a virtual presence if they are to keep current customers informed; attract new customers and the kind of employees they desire.
Key Takeaways:
- To make your marketing more effective, find out more about your customers and potential customers such as their interests, what they read, and what social media platforms they use.
- In order for an entrepreneur to focus on core business priorities, they should determine what support is needed to run the daily operations and then outsource or hire to cover those tasks.
- Use a partner or website builder to create a website that makes it easy for customers to find and research your product or service and ensure that your social media presence is current.
“With somewhat limited resources and fear of failing, small-business owners will often push challenging tasks to the back burner. This may work out in the short term, but it won’t lead to long-term success.”
Read more: https://www.entrepreneur.com/article/312852
