As a CEO of a major company, you might feel as though your plate is always full. One thing you need to know is how SEO will not only help your business but also help make your life easier. Some of the major things that can affect your SEO are the layout, keywords and what your expectations are. Tags are also important because just like keywords you need to have a group of roughly 15-20 words and tags that you can rotate to show whats needed right now in the market.
Key Takeaways:
- The goal of SEO is to optimize your site so that it ranks higher in searches relevant to your industry; there are many ways to do this, but almost everything boils down to improving your relevance.
- Page authority is very similar but page-specific, and you can use it to engineer a link architecture that strategically favors some of your pages over others.
- Only by developing high-quality content over time will you be able to optimize for your target keywords, build your site’s authority, and curate a loyal recurring audience.
“The mysterious nature of SEO can lead to misunderstanding and frustration for CEOs. Understanding the high-level principles and some of the important aspects of SEO success can set the right expectations with executives.”
Read more: https://www.searchenginejournal.com/what-every-ceo-needs-to-understand-about-seo/264929/
