The power of voice and voice-activated technology is rapidly becoming not just the next big thing, but the big thing of the day. Consumers are increasingly adopting voice technology in new and powerful ways, and this represents not just an opportunity for businesses to reach those customers, but a chance to tap into it for marketing purposes. Voice-responsive technologies are growing in scope, and more customers see themselves either continuing to use them for shopping and purchases or transitioning from text-based web use to voice.
- Voice-response technology is quickly becoming the most disruptive force to actually hit the industry.
- Over 55% of adults will have a smart speaker by the year 2022.
- 43% of companies are already using voice response technology with their company.
“consumers are more likely to use digital-assistant technology to inform a buying decision”
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