Utilize data to join cultural conversations. Data is critical to making informed decisions, be it business strategy, marketing angles, or purposeful branded social impact. Leverage technology to shift consumer behavior. Habits are formed because of convenience and human storytelling to deepen emotional resonance. While what you say is important, when it comes to making a memorable impression in a short amount of time, how you say it is equally critical. Personal storytelling is a powerful way to bring consumers up

Prospecting, or finding your prospective customer, is hard work. Fortunately, there are ways to get better at it. First, when selling to businesses, recognize how busy these folks are. Your professional opinion isn’t unimportant, but they mainly want to hear how your product will positively impact their business. A critical point is that only 40% of surveyed buyers felt their meetings with salespeople were of substantive value. So, content geared to these busy buyers with middling expectations must break the mold

With the fast pace world, making a mistake in business can be a public relations disaster. Solutions are provided for being proactive in responding to the problem. By addressing the complaints and acknowledging the mistakes it helps to let people know that you are sincere about the error. It is advised to make a statement on social media as that is one of the first places people turn to and then it follows up with 5 steps to follow in

Keeping up-to-date on email marketing best practices enables you to continually improve your program and reap a growing return on investment. But that can be easier said than done if you’re also responsible for maintaining the day-to-day details of your company’s email program. Building your subscriber lists the right way will ensure that email engagement remains high and your emails get in front of the eyes that matter. You don’t want your recipient to open your message and have no

Do you want to be able to connect with your customer base in a new and unique way? You might consider Instagram live! This new service will allow you to interact with fans of your posts in a way that is innovative. Greet them and answer any questions they may have by video. Why use Instagram live? Greet customers, live chat, finish sales and answer any questions they may have in person. You can also use it to set up

Searches on the internet can be broken down into a few broad categories. These types of searches can be important for businesses on the internet. These fall into the categories of informational, transactional, branded, and questions. An informational search involves looking up general information. This might be a query like how to boil an egg. A transactional search is when somebody is looking to buy something such as a stereo. A branded search involves someone looking up a brand such

Customers today don’t just want an app that works. They want an app or website that is personalized to save them time, recognizes their interests or preferences, and one that does those things seamlessly, without them even realizing it. Today, more and more companies are realizing that true competitive advantage lies in creating an engaging customer experience one that is personal, fast, easy, and useful. The only problem: many companies are not quite sure how to create it. By using

Although many people may believe that social media has replaced newsletters as a marketing tool, newsletters can still be an effective marketing tool. This is especially true in business to business industries. Maximize the effectiveness of this marketing strategy. First, make sure to include an attention-grabbing subject line. Also, make sure to include an interesting and relevant lead article. Most importantly, make sure to offer some sort of value to your intended audience. With these tips in place, your newsletter

One of the most common purposes of Facebook Advertising is driving traffic to your website. This can be either to increase your site’s overall reach or to send users to a dedicated landing page and have them potentially buy your product, sign up for a newsletter, or participate in some other kind of lead generation. Here’s a breakdown of Facebook ads that help to drive traffic to your website. Facebook’s dynamic product ads are like re-marketing display ads on steroids.

E-commerce is an ideal way you can take your brand from a traditional brick and mortar store to an innovative, well-loved brand. By offering great products 24 hours a day along with online customer service, blogs and social media, no longer is your business one singular store, with an online presence your business can be the home of your products and the general home of your business, allowing you to fully expand your product ranges without having to worry about