New mobile roll out for Facebook. Recently Facebook took it upon themselves to redesign the business page of over 80 million companies to make it easier to view them on mobile devices. This update should also make it easier to interact with local businesses and help guide users to what they really want. Viewing menus or booking appointments, all of these daily tasks will now be easier thanks to the updated layout. There are several other updates rolling out or

There are ten rules that need to be followed in order to create a very effective landing page. Your landing page needs to represent your company to the best of its ability. One thing that you need to do is stay focused on one single goal. The main goal you need to have on your page is a focused activity that you want users to take when they are on your site. You should also focus on writing an irresistible

In the complex field of content marketing, it can be challenging to determine best practices and remain competitive. However, a team conducted research to determine what industry experts are suggesting, based on an analysis of over 6,000 texts about digital marketing. The results of the study were then split into two result groups: statistics of standard practices and frequently asked questions. The research provided results about content length, use of keywords in garnering attention in a headline, readability, and use

There are 4 tips that you can use to optimize your SEO for voice searching. Voice search is something that is on the rise because of things like Echo and Siri. It turns out that twenty percent of searches on the phone is by voice. It is something most people are utilizing nowadays. In order to take advantage of this, people can optimize their SEO for voice search by organizing their data in the way that people speak. Key Takeaways:

Human insights are a marketers best tool. Do the customers understand the language you are using? Do they like the email copy you are sending out? Are your customers responding well to what you are marketing? One tool marketers have for answering that question is User testing. This helps the marketer know what the customer is thinking by polling them. This information can help you target the audience you want and understand if what you need to sell is actually

It is about creating strategies for the good use and scope of social media coverage, especially when it comes to social networks. Meet audience requirements to give value to the brand which is published to be recognized. To sell the product to real people it is important to know how to make good use of this type of publications. Know how to reach people in order to have an impact and greater scope in this type of work. The brand

You can now add emoji’s to your domain. This is making domains less bland and more fun. They are also visually appealing. Many companies such as Budweiser and Phoenix Rising Football club are adding emoji’s into their domains. However, adding an emoji comes with a price. Single emoji’s are the most expensive. An image of a cloud with the .com sold for $13,600. There are more affordable options of which one is trying a visual pun. Right now some of

There are 12 different lessons that a person can learn from over 100 link building campaigns. Link building, it turns out, is a very controversial topic in the world of SEO. You should not focus too much on the links themselves. BlackHat Spam Link Building Tools do not work at all. If you are new to the world of SEO, then you probably heard about link building before anything else. This is common. Key Takeaways: Content is king and the

Email marketing is one of the most cost-effective marketing mediums. It provides businesses with the opportunity to target customers in the place they visit every day, their inbox. When a user subscribes to an email list he or she has shown a desire to engage with a brand. The personality of a brand’s marketing communication should be consistent with all points of contact with the consumer. The important point is to always optimize the weaker performing campaign to push up

Sometimes traffic to a website drops unexpectedly and the reason for this is not always perfectly clear. There are a few things to check when trying to ascertain why traffic has dropped precipitously. The first is to check your Google Search Console – it will tell you a lot about your traffic patterns. You can also check the tracking code, which could be a case of unreliable data. Also be sure to see if the Google algorithm has changed and