Developing a content marketing budget from scratch can be quite a challenge. There are many different ways in which you can approach content marketing. It is not wise to go very far without developing a budget first. Having a content marketing budget helps you out a lot. It ensures that you get a positive return on your investment. Developing your content marketing budget, especially if it is your first, can be a very hard thing to do. Key Takeaways: Creating

Digital skills need to be increased in individuals seeking jobs and those currently employed who want to keep their jobs. The majority of business tasks are moving to digital completion. Talent managers have the need to keep both companies who hire their talented candidates happy with future hires and the need to keep the candidates’ digital skills strong enough to survive in their future jobs for a lengthy tenure. The answer to both needs is reskilling and upskilling of candidate’s

Currently, the Bing search platform has improved to a large extent. Clearly Google is still the most used platform and the most complete, but nevertheless, in recent years Bing has positioned itself in a better place, giving Microsoft a 17% growth year after year. In comparison with Google, certain search methods are more attractive and have better visibility and design at the time of the search, as well as a more complete result. The market should treat this platform better

You might actually want to rethink your data, privacy as well as content. Having unwanted social media exposure is a huge concern when it comes to digital privacy. Protecting data that is personal is a big thing for everyone in the online world. There are changing privacy laws that are making merchants be more transparent with their customers. Protecting personal data is something we all need to be concerned with. There are so many ways in which our privacy can

There are ways that you can improve your link building. If you have the right strategy going for you, link building can be a very great way to build long-term visibility. But, many people can find themselves returning to their old ways, which are outdated. It is important to not forget the basics when it comes to this kind of thing. You should also immerse yourself in the brand. That is a great way to improve your link building. Key

How can a company use technology to tell the story about its particular brand? The technology formerly available only to large firms is now accessible to smaller firms. Companies should use this technology to increase business. Sales can increase by developing a marketing bot. Best practices, such as encouraging creativity and targeting the right audience plays a major role. Key Takeaways: Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them

A confusion may arise from Google using the phrase “Google Search Update”. There is a clear difference in what the general public may think it means, and what it actually means. The update was not done to the Google algorithm, as many assume. Instead, it’s a system change on how search data is reported to their headquarters. Key Takeaways: Google upgraded the index coverage report in their search tool. This is not about Google search algorithm update. Data taken between

There are 4 signs that your social media campaign is failing very badly. You could be spending a lot of time there and that is a big reason why these kinds of things fail. There is a time limit for small businesses when it comes to their online habits. Having no engagement is another red flag. You could spend a lot of time creating a great page, but if no one interacts with it, it will not benefit your business.

Invoicing matters a lot to the overall success of a small business. Invoicing helps to maintain a cash flow that is steady. Invoicing keeps the money coming in. The financial health of your company is determined by that cash flow. You need a steady stream of income in order to keep a small business alive. Invoicing also helps you keep meaningful relationships with your clients. You can show the customer how much you care for them if you use an

Your website can become internationally known by being able to provide 10 amazing pieces of content called “Pillar Posts”. Pillar posts are strategic in nature and provide a lot of meaty substance, which in turn, go a long way for blogs. There are three different steps in creating a pillar post, including choosing a topic, picking a type of post, and finding the right angle in a way that will grab the reader’s attention. Key Takeaways: Choose a topic that