Growth opportunities are greatest for professional and tech services firms and other sectors such as wholesale and retail, manufacturing, and financial services. The digital skill shortage is a big problem for marketing and media companies too, where employers need people with creative as well as technical knowledge. There is a digital talent shortage in manufacturing as well, particularly in areas such as design and integration. Key Takeaways: All of this potential for job losses and gains is creating a demand

Partnerships can involve a lot of risks. Make sure you have a partnership agreement drafted to protect yourself or consider starting a corporation instead to limit your liability. A limited liability partnership protects the partners from the debts of the business or the actions of other partners. In a traditional partnership model, all the partners share in the profits and risks of the business. Each partner has unlimited liability for the debts of the business – your personal assets can

Market automation is a huge industry and will just continue to grow. Adopting a marketing automation strategy can have many benefits for a company. It allows companies to create more efficient and cost-effective workflows and marketing strategies. It saves time, is scalable, and creates more effective spending. It can also strengthen the relationship between sales and marketing departments. Using the automated marketing strategies, companies can concretely measure the success of various marketing strategies. Overall, switching to an automated strategy has

For many people, Google is the internet. It now dominates almost all aspects of our online lives, from how we search for information, to how we navigate from one place to another. But while Google’s practices may have to change following the ruling, some analysts say the overall public perception of the technology giant is unlikely to change. They think the impact of the Google brand will be limited because consumers won’t really be aware and don’t really care about

Just keep in mind that searching broad terms will generate broad results; search marketing, and you get more than 41,000 results; social-media marketing yields more than 4,000 results. Think about what you’re looking for and use search terms that are as specific as possible. Your profile photo makes the first impression, so put a little effort into it. It should look professional and representative of the job you are seeking. So when your dates of employment, job titles, or other

Because it is difficult to ensure that your content is viewed by an audience (any audience!) it is sometimes useful to repurpose video content across many different platforms. This gives you the best chance of having your content viewed and interacted with instead of getting lost in the shuffle. Videos are one of the best ways to engage with your audience and generate a sense of personality and rapport. After you’ve created your videos, use REV to transcribe the audio,

One of the key aspects of creating a successful blog is having a good logo. The logo is what people will associate with your blog. Even if you are not a creative person, there are many tools out there to assist with logo creation. These logo design tools are tailor-made to create logos that will personify your preferences and personality. They will allow you to purchase the logo and distribute it on your blog. Key Takeaways: This is called “brand

If you want to start an online business, you have to take several things into consideration and what you need to spend up front is one of the most important things you have to think about. You will have to spend money setting up your website as well as website design. After your upfront costs, you will have to have a marketing budget to reach your potential customers. You can expect to pay at least a few hundred dollars or

One thing that can bring new customers to your business faster than anything else is a great website but also a good SEO rating. As Google gathers increasingly more data about us, search results have become more accurate, timely, and personalized than ever. We are probably only months away from Google’s roll-out of the mobile-first index. This means that Google will rank pages based on the mobile version of the page. User expectations and demands for search are growing across

Video marketing has never been more effective at converting prospects into leads. Video marketing also offers the most engaging form of content you can come up with, and it’s perfectly suited to any and all devices. But some people wrongly believe that video marketing is a silver bullet. Video marketing won’t automatically get attention for your business, and you’re never going to succeed just because you happen to have a video online. Combine that product into a story and your