Search engine optimization or SEO is crucial knowledge if you want to rank high in Googles search results. It’s imperative that you write brief but detailed titles for every page of your website. Think about how Google presents it’s search results and how your title will appear. Does your title fit within Google’s allotted title slot and does it effectively describe the content available on your webpage? If you are having trouble wrapping your head around how SEO works, then just do a simple Google search for SEO companies and hire someone to optimize your site. Producing short but descriptive titles while maximizing search rank by using popular keywords will improve website ranking.
- In 2017 the Google search engine, by itself, accounted for almost 80% of desktop-initiated traffic.
- Strategically aim for a title of about 55 characters.
- Remember that Google will show about 50-60 characters of a title before cutting it off.
“It’s important to always optimize your page title as search engines mostly rely on it when ranking because it gives an insight into the content of a page. To excel at SEO & get business online, it is important to play by Google’s rules.”
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