The Important Role Video Plays In SEO
SEO, or search engine optimization, is an area of marketing strategy that has seen exponential growth in the last few years. One of the reasons this marketing strategy has seen such interest is because of the sheer number of internet users today. With billions of users online looking at pictures, blogs, and videos it’s important […]
How to plan content marketing for an ecommerce business
There is a way to plan content marketing for a business that is eCommerce. Running an eCommerce business is a very hard thing to do. It is much more than selling things online. There are many things that you need to handle if you have an eCommerce business. Sipping, replacements and refunds are just three […]
Why Being Personable Is the Key to Social Media Success
Your website is one of your most valuable marketing tools, this means that it’s essential to generate traffic to your site if you want to make sales and find new customers. Many businesses sink when it comes to social media success because they jump in feet first and create a bunch of accounts without actually […]
4 Things to Do When Your PPC Campaign Isn’t Generating Leads
PPC marketing can be a useful way to generate revenue with your website. If your PPC campaign has not been profitable, then trying out various methods can help turn that around. One of those methods includes changing the phrasing in your ads to make them better represent your site’s content. You can also try using […]
Small Business Marketing for Less
You have to first decide whats important for your small business. Then analyze what worked last year and what you need to improve on from the previous year. Ensure your marketing strategy is as targeted and on-point as possible. Make data cleaning a recurring monthly routine and you’re on your way to more trustworthy data. […]
Structuring paid search campaigns: Segmentation vs. aggregation
When you are paying to market through a search engine, you want to make sure that you are targeting the right customers and generating the sales you need. There are some things that you think you are doing right that can actually be wasteful. You need to avoid over-segmenting, you could lose the specific customers […]
Get Your Readers to Stay Longer With These 4 Formats
One of the biggest struggles in today’s world is having people not only visit your website but to stay there for an extended period of time. In this timeless is more, make sure you have scannable headlines that are easy to be noticed. Also, with your headlines make sure you fulfill your promise and provide […]
How to Up your Email Personalization Game with Advanced Technologies
When you take the time to build an email list, it gives you the ability to reach your audience at any time. Your prospects and customers are within feet of their mobile devices 24/7. Email marketing also provides you with a lot of data that can be used to evaluate performance and make improvements. You […]
13 Things Every CEO Needs to Understand About SEO
As a CEO of a major company, you might feel as though your plate is always full. One thing you need to know is how SEO will not only help your business but also help make your life easier. Some of the major things that can affect your SEO are the layout, keywords and what […]
How to manage multiple GMB listings for service area businesses
It is really important to make your own business appear online. This way you can expand your customers’ range but like with many other tools, you might struggle in the beginning. It would have been a shame if your store displayed the wrong address, so be careful. You have to fill the gaps with the […]