The Two Parts of an SEO Campaign
When running a successful SEO campaign, there are two essential steps that you need to follow. You need to have a good initial set up with a website that is meaningful and user-friendly. You should also make a mobile accessible site. Once you have the website launched, you will constantly need to keep it updated with new […]
The power of focus: Three quick marketing tricks to boost your small business
Here are some basic steps you can take to improve your sales performance, reduce your cost of selling, and ensure your survival. Measure your progress, and track them closely. Increase your activity and measure the results. Goals focus your attention and energize your action. Sell to customer needs. Focus in business is everything, but doing […]
Marketing Lessons Learned from 16 Years of Building Moz – Whiteboard Friday
Software and resources help you take full advantage of the power of SEO, whether you want to drive customers to your website or to your front door. The lessons learned from building and growing Moz are almost old enough to drive. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience […]
Expert Insight: How Small Businesses are Making the Most of SEO
Small businesses continue to turn to SEO as a marketing tactic, but new research suggests that they struggle when it comes to showing an ROI. As marketers look to find more success through SEO, research indicates that on-page content is helping B2B marketers find their footing. A 5-step process show how to make the SEO […]
How to Create a Landing Page Template for Your Theme
A landing page is very important to sell an item or service you want. The landing page should not contain more for the target audience to click on, other than what you want them to achieve on the page. This can be a link to sign up for a subscription, to purchase an item, or […]
27 Ways to Increase Sales on Your Ecommerce Website [Infographic]
Increasing sales on any website is a realistic goal to follow. There are some simple strategies to put in to effect to make that happen over time. Read user reviews and follow through some important examples that people will follow. Increase sales on an eCommerce website to learn a little more in time. Simple sales […]
5 Proven Ways to Boost Your Google Rankings
If you are looking to improve your website’s rankings during Google searches, there are several steps you can take to make this change, though it will not happen overnight. Some useful tips include performing a technical audit of the website, fixing or eliminating duplicate content, optimizing your site for mobile devices, optimizing your site for […]
Best Analytics Practices for Marketing Landing Pages
Landing pages are useful during the web design phase itself. That will funnel new users to content found at the landing pages. Marketers can include a few simple touches that are sure to be easy to use. The best analytics practices are a matter of debate for veteran marketers. These marketing landing pages will appeal […]
3 Ways to Speed up Your Ecommerce Website
It is found that if a consumer website doesn’t load very quickly, then possible customers will abandon it and are less likely to go back to it. Speeding up sites has become very important for business success. This can be done in several ways. One is to use gzip, which compresses web pages, so it […]