Why Businesses Should Hire an SEO Company?
Staying ahead in business includes making sure your digital presence is maximized. One important strategy is to hire a Search Engine Optimization (SEO), specialist. SEO is important for businesses in every professional sector. These companies have methods for improving a company’s ranking on search engines and optimizing their digital message to better distribute information. If […]
A Primer on 3 Types of Email Autoresponder Campaigns
Most email services now allow you the option to write using a variety of fonts and text styles. For a formal email, however, keep things conservative, with fonts like Times New Roman and Arial. Avoid decorative fonts like Comic Sans or Old English. Write your email in a legible font size, such as 12 point type. Avoid […]
5 Simple Marketing Tips for Your Computer Business
Any type of business generally needs some way to get the word out about their services – whether that be by mouth, seeing an ad on TV, or anything else. These days you have to get original though, especially if you have a business model based on computer services. The best methods to advertise your […]
How to Design a Sales-Generating Landing Page That Attracts Traffic
What are landing pages and what makes them effective? The answers to these questions are important if you are in the business of marketing. An effective landing page helps to get traffic to your site or sales offer. There are many ways to make your landing page more effective. A good landing page communicates to […]
Social Media Automation Is Bad, and Other Marketing Lies
Just because there have been some very public examples of how social media automation has gone wrong, it doesn’t mean that is not a valuable tool that you should be using. You need to use your time and money wisely to avoid sending out spam. Develop your content into something that is pertinent and valuable […]
Call-To-Action Strategy: What To Offer B2B Buyers That Stands Out
Old calls-to-action (CTAs) are getting stale and there are a variety of different strategies that can be used by B2B marketers instead. For example, live demos are a great way to get more regular sales because buyers like the individual attention with a real person! Next, exclusive content is helpful because it makes the buyer […]
Digital Experience: 5 Barriers to Working Effectively Across Marketing & IT
Companies risk losing their customers if they can’t solve their internal challenges and quickly respond to customers’ changing digital experience needs. One of the biggest of these challenges is working internally as a cohesive team which stems from the lack of a single and centralized digital experience platform (DXP). The primary units to use such […]
Make Sure Your SEO Strategy Helps with Branding
Strong brand presence is important to your Search Engine Optimization (SEO) strategy. Those users searching by a brand’s name or product name are very targeted, meaning those customers want to engage with you. Regular blogging keeps visitors up to date on your brand, making it appear more relevant due to its high level of activity. […]
How to Plan an Effective Marketing Budget: 3 More Tactics
When planning a marketing budget, there are the obvious strategies for making the most of it, but here are a few more that you may not have thought about initially that will help you significantly. Infographics always get more attention than text articles. They’re shared more frequently on social media and they present the material in […]
Expert Insight: How Can Marketers Improve Campaign Integration Efforts?
The “always on” customer is driving new challenges in how we strategize and conduct marketing campaigns to engage those customers in person and … You must learn how to gather, process, and gain insights from the customer’s data so that you can responsibly personalize your interactions with them. By applying these insights, our clients can […]